I recently blogged about a meeting at Stanford on wearable technology. We mostly think of our brains as generating conscious thought, but, as he explains it’s just the small tip of the iceberg. It’s the first book that I’ve encountered that delves deeply into this particular subject. His writing, completely accessible to the non expert, is filled with solid neuroscience, packaged in a way that not only provides interesting information, but also builds perspective. Eagleman is not only a neuroscientist, but an extremely clear and engaging writer. The book, “Incognito: Secret Lives of the Brain” by David Eagleman, is an engaging account of those processes – packed with practical and interesting examples and insight. Our opinions and deepest held beliefs – those that we prefer to feel that our conscious mind completely determines – are shaped largely by unconscious processes. Further, these unconscious processes include those that influence our basic perceptions of the world. Most of our brain activity is not conscious – from processes that maintain our basic physiology to those that determine how we catch a baseball and play a piano well.
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